FURLA

FURLA E-COMMERCE

Art direction and design of the e-shop for Furla, an Italian premium accessory lifestyle brand.

The goal was to enhance the commitment around the Furla by transposing its spirit of tradition and timeless elegance looking to the future. The site is optimised for desktop, tablet and mobile.

Worked on: the strategic restructure of the site, the user experience design, the art direction and design. Ideally the website will be further developed dynamically to offer a seamless navigation. (See the animated prototype below)

Made in 2014 at Hi-ReS! Studio

www.furla.com

PASSION FOR ITALY

Art direction for the Furla F/W 2014 Collection.

Worked on: organising the shooting, moodboard, set design, advertising campaign and promotional catalogue. The shoot in Milan provided content for the whole campaign, helping to maintain a visual consistency across the different elements, which included photographies for the website as well.