Art direction & design for Pringle of Scotland e-commerce. A site where product & lifestyle content relate to each other, blending heritage and modernity. Made at Future Corp in collaboration with Bibliothèque.
Future Corp and Bibliothèque were commissioned to reboot Pringle's website. My role as the lead art director was to help refresh the brand perception towards high fashion. To deliver the a consistent experience, I was consulted for the art direction of the shoot for th AW16 collection, alongside working on the UX and UI design of the e-commerce site.