A ecommerce site where product and lifestyle content relate to each other, blending heritage and modernity. Future Corp and Bibliothèque were commissioned to reboot Pringle's website. My role as the lead art director was to help refresh the brand perception towards high fashion. To deliver the most consistent experience, I was also consulted for the art direction of the shoot for AW16 collection, alongside working on the UX and design of the e-commerce site. Made in 2016 on the Shopify platform.
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