Pringle of Scotland
Art direction & design for Pringle of Scotland e-commerce. A site where product & lifestyle content relate to each other, blending heritage and modernity. Made at Future Corp in collaboration with Bibliothèque.
View live
The homepage, a mix of shop-able products and heritage content
Future Corp and Bibliothèque were commissioned to reboot Pringle's website. My role as the lead art director was to help refresh the brand perception towards high fashion. To deliver the a consistent experience, I was consulted for the art direction of the shoot for th AW16 collection, alongside working on the UX and UI design of the e-commerce site.
Made at Future Corp with Biblothèque in 2016
Shopify platform
Example of a product page with sticky panel on the side
Variation of the product page
Category page, on hover the flat lay and available sizes appears
Modular gender overview page
Collection slideshow
Image gallery on mobile, a simple scroll displays all the images
Pringle of Scotland
Art direction & design for Pringle of Scotland e-commerce. A site where product & lifestyle content relate to each other, blending heritage and modernity. Made at Future Corp in collaboration with Bibliothèque.
View live
The homepage, a mix of shop-able products and heritage content
Future Corp and Bibliothèque were commissioned to reboot Pringle's website. My role as the lead art director was to help refresh the brand perception towards high fashion. To deliver the a consistent experience, I was consulted for the art direction of the shoot for th AW16 collection, alongside working on the UX and UI design of the e-commerce site.
Made at Future Corp with Biblothèque in 2016
Shopify platform
Example of a product page with sticky panel on the side
Variation of the product page
Category page, on hover the flat lay and available sizes appears
Modular gender overview page
Collection slideshow
Image gallery on mobile, a simple scroll displays all the images