Art direction and design for the Chanel Cruise 2024/25 collection release in Boutique.
The challenge was to convey the essence of the collection across multiple channels, including the website, the Instagram page, and the email campaign.
To achieve this, I designed a dyptich composition that seamlessly integrated images and logo from the campaign. The page incorporate immersive background landscape videos so the viewers could appreciate the warm light of the south of France where the campaign was shot.
Collection is embodied by model Loli Bahia and photographed by Jamie Hawkesworth.
Discover the collection now on: chanel.com
