Art direction and design for the Chanel Cruise 2024/25 collection release in Boutiques.
The challenge was to convey the essence of the collection across multiple channels, including the website, Instagram page, and email campaign.
To achieve this, I designed a diptych composition that seamlessly integrates campaign imagery and the logo. The page features immersive background landscape videos, allowing viewers to experience the warm light of the South of France, where the campaign was shot.
The collection is embodied by model Loli Bahia and photographed by Jamie Hawkesworth.
Discover the collection now on: chanel.com
