I was commissioned by The Community to design the E-commerce website for Dice Kayek.
Dice Kayek, a renowned fashion house from Istanbul, is celebrated for its sculptural silhouettes and couture-level craftsmanship. With its first flagship store in Saint-Germain-des-Prés, Paris, launched in 2019, the brand sought to extend this unique experience online.
Our objective was to translate the essence of Dice Kayek's architectural garments into a compelling digital experience. To achieve this, we featured models against an infinite Colorama backdrop, emphasizing the silhouettes throughout the browsing experience. The product pages were designed symmetrically as a nod to the brand's architectural designs.
I crafted a minimalistic navigation system, revealing full panels on hover for optimal user experience. Features such as heart icons on the product listing page enable users to save items to a wishlist. The website was developed on the Shopify platform.
In my role, I audited the brand's digital visual language, provided information architecture, created wireframes, and designed layouts for the website.
Special thanks to the amazing team at The Community
Shop online at: dicekayek.com
