Branding and identity design for Joy BC, an esteemed goldsmith artist known for her craftsmanship in noble metals and bronze, playing with female and classical re-interpretation.
My role was to capture the essence of her artistry and translate it into a cohesive visual identity, throughout her website. Adopting a bold and minimalistic approach, my primary objective was to emphasize the artisan's unique personal touch. To achieve this, I featured her goldsmith hallmarks, they serve as a visual testament to the artist's meticulous craftsmanship and added a distinctive, personalized touch to the overall design.
Blending this organic aesthetic with high-res and almost surgical photographs provides a seamless and engaging experience for visitors, ultimately allowing Joy BC's extraordinary talent to shine through.
Discover Joy BC’s wearable art here: joybc.co.uk