Art Direction and AI content creation for OpenPurpose's new platform launch.
For the launch of OP’s new digital platform, I led the art direction and content creation for its first Instagram campaign. I developed the visual language, using MidJourney to craft AI-generated imagery that captured the brand’s futuristic yet human tone.
To bring the campaign to life, I briefed and directed motion artists, translating static concepts into refined loops and animations for web and social use.
Big thanks to Blank, Amiri, and Dini for the collaboration.
Explore the platform: openpurpose.com
